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International Coach Federation (ICF)

What Is Coaching?

Coaching is an interactive process that helps individuals and organizations to develop more rapidly and produce more satisfying results. Coaches work with clients in all areas including business, career, finances, health and relationships. As a result of coaching, clients set better goals, take more action, make better decisions, and more fully use their natural strengths.

Professional coaches are trained to listen and observe, to customize their approach to the individual client's needs, and to elicit solutions and strategies from the client. They believe that the client is naturally creative and resourceful and that the coach's job is to provide support to enhance the skills, resources, and creativity that the client already has. While the coach provides feedback and an objective perspective, the client is responsible for taking the steps to produce the results he or she desires.

People hire a coach when they are starting a new business, making a career transition, re-evaluating their life choices, or simply feeling ready for a personal or professional breakthrough.

Coaches generally work with clients in one of two ways. Some coaches charge on a per-visit basis with scheduling of sessions as needed. Hourly fees generally range from $50 to $300 per hour. Other coaches create a program customized for the needs of the client. Coaching programs range between $200 to $500 per month for one half-hour call per week. Executive coaches charge more and have clients who work with them for an hour or two a week. Corporate coaching or other coaching related programs are substantially higher.

Whatever your personal needs may be, we're confident that one of our coaches can be of service. If not, then we will refer you to someone who can.

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Featured Coach
 
Sally Jorgensen, Ph.D.

 
Coach Profile

ICF Certified

Sally Jorgensen, Ph.D.
Life Coach and Art Coach - Santa Cruz
Re-imagine Your Life
I work with people in transition around dating and relationships, creative and career pursuits (including retirement), and health and self-care.
Helping you find a more creative, meaningful and satisfying life path.
Seeing options, feeling in charge and making authentic, healthy choices are key to well-being.
Contact Coach
 
SVCF Vision
 
Unite the coaching community,
enhance our business success
and be the voice
of professional coaching
in the Silicon Valley.
 
JOIN TODAY!

Looking for an executive coach to help you reach your professional or business goals? Need some personal coaching to help you reach the next level? The Silicon Valley Coach Federation is the locally recognized association of professional personal and business coaches. Our executive and personal coaches work with clients in the San Francisco Bay Area and around the world on issues from health and fitness to career and job-search, from finance and long- and short-term project completion to relationships and other issues. SVCF offers the only independent credentialing program for Coaches that is recognized worldwide. Personal and business coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Coaching is a growing, exciting career on the cutting-edge of personal and professional development. Is it right for you? 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